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Avani Gregg Will Always Be On Your Feed

Avani Gregg Will Always Be On Your Feed

Avani Gregg’s influencer career started when she was in middle school, which rarely plays well with fellow 12-year-olds. The TikTok star started out posting on Musical.ly, the lip-sync app later acquired by TikTok. Gregg would upload videos herself, mostly filmed in poorly-lit areas of her house in Indianapolis, performing interpretive dances or just lip-syncing, all while decked out in intricate (often macabre) costume makeup.

“I never really had too much time for my friends,” says Gregg, who spent most of her time outside of school at gymnastics practice (she was level 10 by age 16) and running her Twenty One Pilots fan page. The audios she chose for her Musical.ly videos reflected her loner status. She often went with moody tracks about not fitting in, or cult classics like “This Is Halloween” from The Nightmare Before Christmas. Her early videos seemed quirky, earnest — what you’d expect from a creative teen exploring a new platform — but they were calculated. Unlike peers who exclusively used social media… socially, Gregg says, “My mindset was, ‘I am going to get at least one video to blow up.’” She was methodical in her approach, posting at least three times a day, mostly lip-sync videos showing off her newest elaborate makeup looks or more low-key commentary on life delivered while showing off her latest outfit choice. “I was like, ‘This is going to be one, this is going to be one.’ Then it just kind of happened.”

“It” was a seven-second video posted on June 1, 2019 of an inconspicuously-dressed Gregg saying “Clown check” into the camera, only to smash-cut transform into a Harley Quinn-esque clown maniacally lip-syncing the lyrics to “Hokus Pukus” by the Insane Clown Posse. The video went viral, raking in 43 million views. Soon after, Gregg saw posts that would have gotten 750,000 views before get upwards of 2 million. Just as she’d hoped, her steadily grown but still modest social media following went stratospheric.

Source: https://www.elitedaily.com/p/avani-gregg-will-always-be-on-your-feed-32240110

By Noelle Devoe
Aug. 27, 2020

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